Founded by Steve Schwab  ·  International Hospitality

Còsagach
the spark of a brand
with a deeper mission
and purpose

Long before the name existed, there was a conviction.
That this business wasn't about managing properties, it was about protecting something far more important. A home. A memory. A feeling.

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The Origin / Scottish Gaelic

Còsagach

/ kɔːsəɡəx /

Scottish Gaelic  ·  Highland Scots

The feeling of being warm, sheltered, and completely at ease, a quiet sanctuary where the outside world fades, and something deeper takes hold.

Steve Schwab was searching for something a word could hold.

He had built a business around a feeling, the specific, unmistakable feeling of walking into a home and knowing you are truly taken care of. The shoulders drop. The noise fades. The outside world lets go.

It wasn't about amenities or thread counts or check-in instructions. It was about that moment. The exhale. The one that happens when a space feels like it was made for you, even when you've never been there before. And he knew that if you couldn't name it, you couldn't protect it.

He found it in the Scottish Highlands, in a word that doesn't translate cleanly into English because it carries more than language can easily hold. Còsagach is not simply "cozy." It is a sanctuary. A kind of warmth so complete it feels deliberate. A refuge from everything outside the door.

That was exactly what every guest was looking for, even when they couldn't say it that way. Not a rental. A refuge.

"There was just one problem. No one could pronounce it."

The Standard / Old English

Stigweard

Old English  ·  The Warden of the Hall

Not a caretaker. Not a vendor.
A protector.

Long before there was a brand, there was a conviction, that this business wasn't about managing properties. It was about protecting something far more important.

A home. A memory. A feeling.

Advocate

Every homeowner who hands over a key is handing over something personal, something they care about deeply. That creates a standard: not just to manage, but to champion their interests in every decision made.

Protect

The asset is never just an asset. It is someone's investment, someone's memory, someone's future. The steward's job is to return it better than it was found, every stay, every season, without exception.

Preserve

The experience a guest has today shapes how they feel tomorrow. Preserving that feeling, the warmth, the safety, the sense of belonging, is not a soft goal. It is the operating standard.

The Name / Casa + Go

Casa Spanish  ·  Home
Go Movement  ·  Journey

A name built from two truths, the place you belong, and the freedom to move through the world.

The answer was sitting right where the company was born. Casa. Home. Grounded, human, and universal, a word that needed no translation.

And then something that gave it motion. Go. Travel. Experience. The feeling of moving through a world that still feels welcoming.

Put them together, and it wasn't forced. It just fit. A home that moves with you. It honored the company's roots in Mexico. It captured the reality of travel. And underneath it all, it quietly carried the soul of that original Gaelic idea, the warmth, the safety, and the deep comfort of belonging, wherever you are.

The Pronunciation That Was Never Settled

Ca-sa-go
Ca-sah-go

Steve never corrected people on how to say it. Not fully. Because something interesting happened when they tried, they asked, they repeated it, they said it again just to make sure. And every time they did, the name stuck a little more. The conversation became the marketing. It didn't matter how they said it. What mattered was that they kept saying it.

The Orange Credo

Built in the
field. Lived
every day.

Before Steve Schwab built Casago, he served as a United States Army Ranger.

The Rangers don't build culture with posters or quarterly all-hands meetings. They build it through repetition, through a creed recited daily until it stops being words and becomes instinct. Until it shows up automatically, under pressure, when the stakes are real.

That experience never left him. When Casago began to grow beyond what one person could personally oversee, Steve understood the problem: how do you protect a culture across markets, across time zones, across hundreds of people you've never met?

The answer came from what he already knew. You give people the words. You say them every day. You make the principles so familiar they become invisible, the floor every decision is made from, not the ceiling you're reaching for.

He took the structure of the Ranger Creed and built something for Casago: The Orange Credo. A set of principles read aloud with teammates, not once at onboarding, not framed on a wall, but daily. Consistently. Without exception.

Because culture is not what you declare. It's what you repeat until it becomes who you are.

O
Owner-Centric
  • I am the owner's advocate.
  • I will make all decisions based on the owner's best interest.
  • I am the steward of their property.
  • I will be overtly transparent.
  • I will offer respect and honesty, and expect the same.
  • I will build a professional relationship that transcends business.
R
Renters
  • The renter is my personal guest.
  • I will treat them with genuine hospitality.
  • The renter is away from home and looks to me to be their host.
  • I will see to it that they are comfortable, safe, and cared for.
A
Anticipate
  • I will anticipate and plan for the needs and wants of my owners and guests.
  • I will empathize with each person I interact with and see the situation through their eyes.
  • I will do anything I can to assure the highest level of customer care.
N
Nurture
  • I will nurture the relationships that I have with the owners, renters and teammates that I meet.
  • I will never lose their confidence.
  • I understand that trust is the basis of our relationship.
  • I will always follow-up, be transparent, and communicate warmly and personably.
G
Guide
  • I will build a team with my coworkers.
  • I will treat them with respect and dignity.
  • I will not listen to or perpetuate gossip.
  • I will show my coworkers professional courtesy.
  • I will publicly celebrate victories and privately coach deficiencies.
  • I will hold myself and others to the ORANGE Standard of care.
E
Excellence
  • I will perform my job with excellence.
  • I will seek ways to improve my performance and the performance of the company.
  • When I see something that is not performed to a standard that I am proud of, I will stop, immediately fix it, and communicate the solution to my team.
Steve Schwab, Founder of Casago

The Founder

Steve
Schwab

Founder  ·  Casago

"Service is the skeleton of a business. But hospitality, hospitality is its soul."
25+ Years Building
160+ Markets
$2B+ In Reservations

Steve Schwab did not set out to build an international hospitality company. He set out to do one thing well: take care of people's homes as if they were his own.

Early days meant walking properties in Mexico, meeting homeowners face-to-face, and solving problems in real time. It became clear very quickly that people weren't handing over houses. They were handing over something personal, something they cared about deeply. That created a standard that has never changed.

For more than twenty years, he has led Casago by staying rooted in ideas that most businesses treat as soft, that relationships matter more than transactions, that local leadership creates results no algorithm can replicate, and that culture is not something you talk about in an annual meeting. It is what shows up in how people treat each other when no one is watching.

What began as a hands-on operation in a single market has grown into something rare: an international brand that has scaled without losing its character. Steve calls this Hospitality at Scale, the belief that the businesses built to last are the ones that never stopped treating people like people. Not a tagline. A way of leading, every day, in every market, with every decision.

From the Scottish Highlands

Còsagach

It doesn't translate into English with a single word. It's deeper than that.

It's the feeling of being warm, safe, and completely at ease. A quiet sanctuary where the outside world fades away.

"Casago doesn't just manage homes. We create places people don't want to leave, and experiences they carry with them long after they go."